CRO Toolz
Homepage Hero CTA
running
Testing different CTA button copy on the homepage hero section to improve click-through rate.
Started 1/15/2026100% trafficWinner: Variant A - Start Free Trial
Control - Get Started
Control
Visitors
3,957
Conversions
129
Conv. Rate
3.26%
Revenue
$6,448.71
Variant A - Start Free Trial
99.5%
Visitors
3,847
Conversions
172
Conv. Rate
4.47%
Uplift
37.1%
Conversion Rate Comparison
Daily conversion rates by variation
Goals
Conversion goals tracked for this experiment
| Goal Name | Event Key | Type |
|---|---|---|
| CTA Click | cta_click | click |
| Signup Complete | signup_complete | custom_event |