CRO Toolz
Checkout Flow Simplification
completed
Testing a single-page checkout vs the existing multi-step checkout flow.
Started 11/1/2025100% trafficWinner: Variant A - Single Page
Control - Multi-step
Control
Visitors
15,801
Conversions
358
Conv. Rate
2.27%
Revenue
$46,182.00
Variant A - Single Page
100.0%
Visitors
15,505
Conversions
525
Conv. Rate
3.39%
Uplift
49.4%
Conversion Rate Comparison
Daily conversion rates by variation
Goals
Conversion goals tracked for this experiment
| Goal Name | Event Key | Type |
|---|---|---|
| Checkout Complete | checkout_complete | revenue |
| Cart Abandonment | cart_abandon | custom_event |