CRO Toolz
Checkout Flow Simplification
completed
Testing a single-page checkout vs the existing multi-step checkout flow.
Started 11/1/2025100% trafficWinner: Variant A - Single Page
Control - Multi-step
Control
Visitors
15,836
Conversions
353
Conv. Rate
2.23%
Revenue
$45,537.00
Variant A - Single Page
100.0%
Visitors
15,567
Conversions
521
Conv. Rate
3.35%
Uplift
50.1%
Conversion Rate Comparison
Daily conversion rates by variation
Goals
Conversion goals tracked for this experiment
| Goal Name | Event Key | Type |
|---|---|---|
| Checkout Complete | checkout_complete | revenue |
| Cart Abandonment | cart_abandon | custom_event |